Creative Production · Marketing · Crowdfunding
Producing a Crowdfunding Campaign in 3 Days
Developing the creative direction for Ally Shoes’ crowdfunding video on a compressed timeline ahead of launch.
The challenge
Build a launch-ready creative plan on a compressed timeline.
With the crowdfunding launch approaching, the campaign video needed a clear creative direction, script, location and production plan within roughly three days.
My role
Build the creative foundation from scratch.
I scouted and secured the shoot location, managed the rental, developed the vision board, wrote the script, planned props, coached the founder through her recording and directed the shoot day in collaboration with the videographer.
What I managed
- 01LocationScouted a shoot-ready location and handled the rental.
- 02Creative directionBuilt the vision board and established the visual direction.
- 03ScriptWrote the campaign script and shaped the founder’s messaging.
- 04ProductionPlanned props and directed the shoot day.
- 05Stakeholder alignmentWorked with the founder to approve the location, concept and script.
Outcome
Launch-ready in three days.
The campaign video was completed in time for launch, and the crowdfunding campaign ultimately raised approximately $30K against a $10K goal.
Reflection
“The project reinforced the value of making creative decisions quickly when the objective is clear and the timeline is tight.”
Project management skills demonstrated
- Rapid project planning
- Stakeholder management
- Scope management
- Schedule management
- Risk management
- Delivery management
Featured deliverable
Ally Shoes Crowdfunding Video
The founder hired the videographer, who handled filming and editing; my role focused on the creative concept, scripting, location, founder coaching and shoot-day direction.
Next project
Planning a Restaurant Menu Tablet Pilot